Mega is a misused term. Mega this, Mega that. Mega Savings. Mega Cola. Mega Mart. Enough of Mega already. Until, Mega is used properly, intuitively, sparing, for the exact moment where the letters M E G A actually mean something when pronounced. It's as if you're almost afraid to say it. Just a whisper will do. With the right intent, Mega conjures Mega. What is Mega?