The Loyal Subjects

Coming home from San Diego Comic Con is a reflective exercise.  As it is for me, I’m sure it is for you.  We’ve spent the last 9 months planning exclusives, preparing production lines, prepping tools, creating packaging, refining products, getting sign offs, booking container space, photography, marketing materials, product setups, crew assignments

Hello #TLSArmy!  Welcome to all the newcomers to the TLS Action Vinyls community!  It seems each year SDCC brings in new passionate pop culture enthusiasts into the TLS narrative – great products, loads of fun, community, trade, story telling, and high quality, memorable experiences!   TLS is a Brand first – we’re more than just pro

I was living in West Hollywood.  I had a friend, a really funny guy.  Loved music, loved tattoos, loved comic books, loved horror movies, a big Star Wars fan.  We met skateboarding in the quads at Santa Monica City College.  A funny group of folks hung on the quad – Mike Eizinger

I have an older sister.  Being the kid brother I was put through the sibling gauntlet of experimentation.   Occasionally I would get a hug and compliment but mostly terror.  A hose turned on while dressed for church, a practical joke extending to my sister and her gaggle of gossiping goons (aka mallrats), the “I’m going to lick your

I wake up, excited, feelings of surging adrenaline, anticipation; I can hardly control my speed – my brain a million miles a minute, my speech volume on 10, my feet fast as Scooby Doo’s.  The sun is piling in the open aired home.  A breeze settles.  The flowing fabric, rippled in waves, like the movement of a flag proudly cresting it&rsq

I’m sure you’ve heard it before.  It goes by many names; Murphy’s Law, Mercury in Retrograde, Human Error, Bad Luck, Black Cats, Lucky Number 13...if you believe in superstitions or voodoo (I do), some times the Universe has its own inexplicable plan and the best thing you can do is surrender to it’s omnipotent and unrelenting forces.  In the end, everythin

When I was 19 I got a job at a NaNa, a sort of punk rock atelier.  A fresh face from Orange County, new to LA, just enrolled in Santa Monica City College, came to LA to play in bands, make records and make it big (so I thought).  Anything music related I was drawn to.  I had begged a friend’s girlfriend who had managed a NaNa location on 3rd Street in Los Ang

I live in a great part of West Hollywood.  I feel connected to my community, I should, I’ve lived in West Hollywood going on 22 years.  Originally from the suburbs of Laguna Beach I vowed in a praetorian declaration to my mother as a wholly confident 12 year old that I would never live more than 5 miles from the ocean, and if circumstances were such, death would become me.  Shortly after High School I traded in my surf gear for a pair of drumsticks, stricken by Rock N Roll fever I followed my sickness to Los Angeles where a cure waited from

There are only three moments during the evolution of TLS that I had friends or a girlfriend take an actual photo of me signing a contract.  These three moments were life markers, measuring my belief and my believed stations of critical magnitude for TLS.  The first photo is when I signed the Hasbro contract.  “Proud” lacked definition compared the feeling I had.  It was pure joy, wonderment, disbelief – as if I was awarded a movie roll on the next Leonardo DiCaprio blockbuster.  “Who, me!?”   When

"La-dee-dee-la-dee-da!"  Spring is here!  The flowers are blooming, the leaves are sprouting, dogs and cats are tap dancing, jackets are being stowed away, a fresh new batch of short sleeve shirts are making it to the top of the wardrobe heap, socks are coming off revealing some pale loafs that once resembled feet, and folks like TLS™ are clearing space in their warehouse for a new batch of Action Vinyls™ goodness.  In order to do so, we need to create an awesome sale.  Just so happens said space is being occupied by rem

THE LOYAL SUBJECTS ACTION VINYLS COLLECTIBLE FIGURES
TAKEOVER NEW YORK AT ANNUAL TOY FAIR

Poseable Action Vinyls™ Illuminate a Pathway Back to Play for Collectors!

I was in 8th Grade in 1987.  Reagan was eating Jelly Beans and forgetting his words, Ollie North was up on Capitol Hill testifying/lying in front of Congress on all the backend arms deals and subsequent insurgence funding for coups d’états in Central America, “Welcome to the Jungle” was blasting out of everyone’s Walkmans, Tony Hawk took asymmetrical skater hair to zeitgeist levels, John Hughes couldn’t make a movie that sucked, T&C Surf Design dominated the backs of every teen and preteen rocking dayglo Zinka and a sweet p

Funny enough, all I hear in my head while writing this post is David Lee Roth’s “Yankee Rose” – ‘Are you ready for a new sensation!’  It’s probably because I have Thundercats mania too.  Literally.  I’m as excited as you to find Thundercats in the wild and dote lovingly and overbearing/boorishly like a grandma at Christmas who doesn’t know her own strength or bosom size.  Hey, it’s Christmas time; you know you have one of those Grannies.  Each time she comes in for a hu

Here's an update on the balance of the innaugural SDDC Goods - Skatedeck, Thundercats Lion-O + Snarf 2 pack, and Mega Man will start shipping from our facility Jan 5th.  The balance of Tees and Totes will be completed and shipped Late January.  Aliens (the last figure from the innaugural launch) will be delivered with the bulk shipment in March/April.  We've learned quite a bit this innaugural year for SDDC.  The goal is to make extremely limited products for our Members.  We are capped.  We will not add anymore memberships.

“You wanted the best, you got the best!  The hottest”…wait, this ain’t KISS, let’s start this over.   “You wanted the best, you got the best!  The hottest Collectible in the market!  The Loyal Subjects Action Vinyls™ x Thundercats!”  Queue HUGE pyrotechnics, thrones of screaming fans, teenagers weeping, face melting guitar riffs and Lion-O blasting Mumm-Ra with the power of the Eye of Thundra Sword!  BOOM!  Minds officially blown!  This is how I feel when I see this Wal

Starting Wednesday (Tomorrow) at Midnight EST, Ending Cyber Monday at Midnight PST.  Only at www.theloyalsubjects.com - Happy Thanksgiving!

"THUNDER!  THUNDER!  THUNDERCATS!  HO!"  Fast forward to Sugar Smack up tempo electro rock blasting your homework procrastinating brain into another sugar surge!  Riding the lightning like the pummeling "in ride" space rock tune blasting through the tunnel speakers on Space Mountain.  Bobbing and weaving, ducking rollercoster tracks as if you we're about to get your head taken off right before dipping into an LED dripped Black Hole.  Does that blast you back to the past?  It should!  If the Thu

Hitting the Highway singing My Little Pony tunes from long ago memories; Saturday Morning cartoons - swirls of pink, glitter, girls taking small toy hair brushes to the manes and tales of these adorable Ponies, setting up the Ponies for Tea or social activities - you know the one!  That infectious song!  "My Little Pony!  My Little Pony!

Hello Folks!  Seems like ages since we've been back on the Blog.  There are good reasons.  I could count a million but for the sake of brevity I'll just list a few; Dallas Toy Preview Tradeshow (was H U G E), signing up more licenses, having a bullet train of a production calendar rolling through town like bolts of lightning, expanding in more stores with more retailers, hiring on a new marketing firm to help TLS tell our awesome Lebowski style story, building a new website (Yes!  Finally!), adding new folks to the TLS Team, ready'

ROUND 2!  FIGHT!  We love exclusives - gives us a chance to go deep into character catalogs, deep into years of character treatments and gives "you" the option to army build without borders, and with heroes and villains alike!  Street Fighter has 20 years of sugar highs and carpal tunnels guaranteeing you've played nearly every edition of every character and either got your butt whooped or whooped some butt!  Let's hope for the latter!  The Loyal Subjects loves the character cannons, steeped in experiences decades old..

Hot Topic is one of our favorite retailers!  They also stock a healthy selection of TLS Action Vinyls and they have one of the best Action Vinyls exclusive programs on this green earth!  The Hot Topic x TLS assortmetns are usually metallic (more flashy and expensive to make), are loaded with accessories, have plenty of hidden Easter Eggs (Club 28 + Rare Chase items), are very low edition runs (outside of Club 28 some 1/96 Editions are sub 100) and have all the great story telling features you have all come to love about Action Vinyls!  It's al

"Yo! Joe!  G.I. Joe!  A Real American Hero!" --> If that doesn't put you right back into the sand pit or curled up on your couch after school with a bowl of Captain Crunch then I don't know what does!  G.I. Joe is a pillar of our youth!  The TV series!  The Toys!  The Vehicles!  The Playsets!  Heaven!  I got my first G.I. Joe when I was 10.  There used to be a spinner rack at Thriftys that had Star Wars toys on it.

If you're an Attack on Titan fan these new Action Vinyls are a must have!  Packed with great story telling features; tons of articulation, great paint details, great expressions, tons of accessories, Build-A-Titans, collector cards, RARE chase figures, Club 28 and a whole mess of Titan battle carnage!  We love the Anime, it's obvious, right?!  How could we not jump at the oppotunity to extract specifics from this great and imaginative anime and fuse them into our Action Vinyls!

San Diego Comic Con 2017 was pure magic!  It's our 5th in TLS history, certainly our biggest, our most fun and undoubtedly our most rewarding!  The reward was the communion - an equal communion of play, fun, anticipation, imagination, friendship and connections all stemming from our mutual love of pop culture and, of course, the Action Vinyls!   We love what we do and we hopefully pass our passion to you in a fun, imaginative, playful, artful, quality collectible --> Action Vinyls!   

San Diego Comic Con is literally an entire calendar year in the making.  Our Goal is to communicate with our customers directly in a very unique, curated, visceral, experential and dynamic way.  By offering a range of offerings in very limited numbers.  We want each release to feel like Christmas morning.  We're infused with your excitement just as much as we believe you can feel our excitement!  The payoff is a great experience, a great communion - watching the joy as Christmas comes 6 months earlier!

Them Dragons are flying!  It's absolutely amazing seeing the TLS Army's support of the HTTYD TLS Action Vinyls Line!  If ever there was a labor of love it's Dragons.  We went through several conceptual iterations which took almost 2 years!  These were very intricate, detailed collectibles and we really were aiming for the sky.  Our first concept included sounds, LED effects but proved to be out of reach if we were to bring those ideas to market - just think, a Dragon that cost $60.00!!  Too much.

The Loyal Subjects BOOTH #4951 - Cutting to the wire!  A lot of work went into bringing 26 high quality exclusives, all very limited numbers, to SDCC this year!  Our biggest year yet!  Our aim is to curate a high value, story telling, high quality, nuanced, affordable, collectible and exclusive experience for the TLS fam!  We chose each exclusive carefully, we limited the production numbers and we think we came up with the best 26 exclusive releases on that Convention floor!  We're going to blow your socks off!

Toys R Us MOTU Exclusives are now on shelf at participating Toys R Us!  Get Disco with it, get Maskor with it, get Mini Comic Variant He-Man with it!  The Disco Skeletor is where it's at.  Certainly a must have for the TLS MOTU Action Vinyls collectors!  Very limited quantities are available so check with your local Toys R Us for stock!  This set does include a Club 28, a couple random prototypes, and a single Gold He-Man!  The Toys R Us assortment ties up the last Retail Assortment for MOTU Wave 1!

TLS Nation!  We're extremely proud of this new bundle.  It's a limited edition Action Vinyls Power Rangers set exclusive to Amazon, and get this! ---> You get a first look digital HD copy of the 2017 Saban's Power Rangers Movie!  How killer is that!  The inspiration behind the set from TLS' creative; TLS is known for being the Gen 1 guys.  We rewake the spirit of very influential, legacy, steeped, rich pop culture properties.

Finally!  We know!  This project was certainly a labor of love and went through several itirations.  As they say, patience is a virtue and for those who have been patient, our sincerest apologies but we know you'll be exceptionally excited by the high quality, poseability and detail in this Exclusive Dragons Action Vinyls set!  We thank you tremendously for hanging in there.  And for those who have not purchased, this is a must have.

Street Fighter Action Vinyls are available NOW at participating Walmarts!   One of the best Action Vinyls series to date!  These 3.2" Street Fighting tornados are equipped with 12 points of articulation.

THIS JUST IN!  HOT TOPIC POWER RANGERS EXCLUSIVES HITTING SHELVES NOW!
Power Rangers:

THIS JUST IN!  HOT TOPIC MOTU EXCLUSIVE ON SHELVES NOW!

Hello He-Man fans!  TLS just launched another MOTU exclusive and it's ONLY available at Target!  Items are hitting the shelves as we speak so definitely check your local Target for availability.  The Target exclusive includes several of your favorite variants, including a Club 28 Slime Pit He-Man!  Also included are Mini-Comic and Mini-Comic Variant Editions!  The TLS x MOTU x Target offering are extremely Limited.  A great and rare collection for all He-Man fans!

GO! GO! POWER RANGERS!  I hope all of you were as hyped as we are on the new Power Rangers movie!  So fun!  The Loyal Subjects is proud to be part of the Power Rangers Universe, having the only Power Rangers collectible on shelf with removable helmets, Mini-Rangers with removable helmets, and all the killer accessories, collector cards, chase figures, bells, whistles and the kitchen sink!  No doubt, TLS has the most dynamic products in the trend and collectibles section at Walmart and Target.

Some of our friends have been on this journey with TLS since day 1.  We've sold well over a million products worldwide since the Company's start.  We're a unique story.  We've certainly bucked the trend, we're steadfast in making sure we bring a quality experience to our collectors, we pride ourselves on imagination over quantity, quality over price points and we have been a boot strapped ma and pa operation since day 1.

We've had a great start at Walmart.  Thanks to you we've had top 25 items in Boy's Action Figures and Construction.  That is HUGE!  The Walmart Exclusive Mighty Morphin Power Rangers "The Movie" Exclusives are hot!  Very limited supplies are left but perfect timing!  The Power Rangers Movie releases tonight in a theater near you and there's no doubt you'll fall in love with the Red, Blue and Yellow Rangers!   These Three Rangers have Metallic treatments and are ONLY available at Walmart!

It's been an honor for TLS to have the opportunity to work on DBZ in our Action Vinyls format.  What a great legacy, what great characters, what great stories!  These exclusives are one and done so definitely hang on to them.  In each retailer packout, all things considering these were very low runs.  More so, we packed a lot of awesome in each figure; including killer articulation, interchangeable hands with different grips, all 7 Dragon Balls, a Shenron Build-A-Figure (FREE!), a Power Up base, accessories and collectors cards!

In celebration of International Women's Day, The Loyal Subjects would like to acknowledge the great contributions of women the world round.  Our heroes include Mothers, Sisters, Wives, Neighbors, Freedom Fighters, Equal Rights Fighters, Our Business Leaders, Our Intellectual Leaders, Our Political Leaders,  Our Spiritual Leaders, Our Professional Leaders, Our Service Leaders, Our Educators, Our Mentors, and ALL the women whose contributions are too mant to list.

Hello all DBZ/Action Vinyls/TLS faithful!

When the DBZ General Release packs hit circulation, you may notice that the Super Saiyan Vegeta is labelled as a chase.  This is in fact not the case.  The ONLY chase figures in the General Release are the 1/24 Kid Buu and the 1/96 Super Saiyan Goku.  Super Saiyan Vegeta is common in the Walmart exclusive which eliminates it from being a chase in all other sets.  Although still limited edition, more of this particular character exist than a 1/48 edition.
 

Leaving Hong Kong, on a big ole Jet Plane, thinking about my home!  Not quite sunny LA, but my next favorite City, NEW *bleepin* YORK!  We're coming for ya'!  We, meaning, TLS and we are bringing fire!  Sneak peeks of our Summer and Fall lines (sure, many of you can guess - something about a Cat who is Thunderous, another about an Alien or Aliens, and another about a Man who is Mega!).  We have big 40' profile, showing off current lines and new lines.  The things Action Vinyls dreams are made of!

Hello DBZ Fans and Collectors!  Another exclusive set is hitting retail.  Hot Topic's Exclusive packout from DBZ is available now!  Very limited in availability and includes THREE NEW CHASE Figures, including; Metallic Krillin (1/96),  Metallic Super Saiyan Vegeta (1/48) and Neon Vegeta Club 28!  A single Gold Super Saiyan Goku with official stamp, plus two prototypes are also hidden in the packout!  This will be collectors first shot at Gohan too!  Shenron Build-A-Figure is also hidden inside the 12 count Power Pak!

Gudetama, "The Lazy Egg" available now and Exclusive to Hot Topic!  

Here's my story about Gudetama -

If you haven't heard, G.I. Joe Wave 2 is out!  ONLY select retailers stock these beautiful, detailed, articulated, and nuanced Action Vinyls!  Harkens back to the days of old when we suspended reality, got lost in the backyard and created a whole world where Snake Eyes battled the onslaught of Cobra Soldiers!  Wave 2 is packed with a rich arsenal of signature accessories and blasters!  A must have for G.I. Joe fans and fans of the Action Vinyls Universe!  AND they are available at your local Hot Topic now!

The Loyal Subjects is proud to add Walmart to the TLS Retailer family!  Starting this weekend, TLS faithfuls will find The Loyal Subjects Action Vinyls showcased in a designated Collectibles section at 2,353 Walmarts.  TLS is launching Exclusive Walmart characters and colors for Dragon Ball Z, Masters of the Universe and Mighty Morphin Power Rangers “The Movie”.  Here’s what to look for (shows picture).

Booth #4951

Waiting on the door step (T-Minus 4 hours and counting) of another great TLS showing at SDCC!  Here are the updates and schedule (below):

IMPORTANT NEWS:  Tomorrow's Super Double Diamond Membership Offering - Both the Domestic and International Pay In Full Membership packages WILL BE LIVE @ NOON PDT tomorrow, however, the LAYAWAY PACKAGES will not be available until next Thursday at NOON PDT.  Reason - the widget needed to create the recurring 30 day billing for 4 months, keep the correct inventory intact and track the single purchase will take a few days to create and test.  We've gone over this extensively with our web master and unfortunately there will be a delay. 

The thought process was simple - How can we give our HxC Loyalists the best of TLS, make it insanley EXCLUSIVE, cap the membership for life and as long as our TLS Family retains this Membership we'll give them the ride of their life, and currency to trade inside the TLS Universe and Community.  The Answer was more simple - let's give them everything under the sun and then some.  Only 1000 Members for life and we'll call it the Super Double Diamond Club.

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