Coming home from San Diego Comic Con is a reflective exercise.  As it is for me, I’m sure it is for you.  We’ve spent the last 9 months planning exclusives, preparing production lines, prepping tools, creating packaging, refining products, getting sign offs, booking container space, photography, marketing materials, product setups, crew assignments

I was living in West Hollywood.  I had a friend, a really funny guy.  Loved music, loved tattoos, loved comic books, loved horror movies, a big Star Wars fan.  We met skateboarding in the quads at Santa Monica City College.  A funny group of folks hung on the quad – Mike Eizinger

I wake up, excited, feelings of surging adrenaline, anticipation; I can hardly control my speed – my brain a million miles a minute, my speech volume on 10, my feet fast as Scooby Doo’s.  The sun is piling in the open aired home.  A breeze settles.  The flowing fabric, rippled in waves, like the movement of a flag proudly cresting it&rsq

When I was 19 I got a job at a NaNa, a sort of punk rock atelier.  A fresh face from Orange County, new to LA, just enrolled in Santa Monica City College, came to LA to play in bands, make records and make it big (so I thought).  Anything music related I was drawn to.  I had begged a friend’s girlfriend who had managed a NaNa location on 3^rd Street in Los Ang

There are only three moments during the evolution of TLS that I had friends or a girlfriend take an actual photo of me signing a contract.  These three moments were life markers, measuring my belief and my believed stations of critical magnitude for TLS.  The first photo is when I signed the Hasbro contract.  “Proud” lacked definition compared the feeling I had.  It was pure joy, wonderment, disbelief – as if I was awarded a movie roll on the next Leonardo DiCaprio blockbuster.  “Who, me!?”   When

"La-dee-dee-la-dee-da!"  Spring is here!  The flowers are blooming, the leaves are sprouting, dogs and cats are tap dancing, jackets are being stowed away, a fresh new batch of short sleeve shirts are making it to the top of the wardrobe heap, socks are coming off revealing some pale loafs that once resembled feet, and folks like TLS™ are clearing space in their warehouse for a new batch of Action Vinyls™ goodness.  In order to do so, we need to create an awesome sale.  Just so happens said space is being occupied by rem

I was in 8th Grade in 1987.  Reagan was eating Jelly Beans and forgetting his words, Ollie North was up on Capitol Hill testifying/lying in front of Congress on all the backend arms deals and subsequent insurgence funding for coups d’états in Central America, “Welcome to the Jungle” was blasting out of everyone’s Walkmans, Tony Hawk took asymmetrical skater hair to zeitgeist levels, John Hughes couldn’t make a movie that sucked, T&C Surf Design dominated the backs of every teen and preteen rocking dayglo Zinka and a sweet p

Here's an update on the balance of the innaugural SDDC Goods - Skatedeck, Thundercats Lion-O + Snarf 2 pack, and Mega Man will start shipping from our facility Jan 5th.  The balance of Tees and Totes will be completed and shipped Late January.  Aliens (the last figure from the innaugural launch) will be delivered with the bulk shipment in March/April.  We've learned quite a bit this innaugural year for SDDC.  The goal is to make extremely limited products for our Members.  We are capped.  We will not add anymore memberships.

Starting Wednesday (Tomorrow) at Midnight EST, Ending Cyber Monday at Midnight PST.  Only at www.theloyalsubjects.com - Happy Thanksgiving!

Hitting the Highway singing My Little Pony tunes from long ago memories; Saturday Morning cartoons - swirls of pink, glitter, girls taking small toy hair brushes to the manes and tales of these adorable Ponies, setting up the Ponies for Tea or social activities - you know the one!  That infectious song!  "My Little Pony!  My Little Pony!

ROUND 2!  FIGHT!  We love exclusives - gives us a chance to go deep into character catalogs, deep into years of character treatments and gives "you" the option to army build without borders, and with heroes and villains alike!  Street Fighter has 20 years of sugar highs and carpal tunnels guaranteeing you've played nearly every edition of every character and either got your butt whooped or whooped some butt!  Let's hope for the latter!  The Loyal Subjects loves the character cannons, steeped in experiences decades old..

"Gudetama!  Gudetama!

If you're an Attack on Titan fan these new Action Vinyls are a must have!  Packed with great story telling features; tons of articulation, great paint details, great expressions, tons of accessories, Build-A-Titans, collector cards, RARE chase figures, Club 28 and a whole mess of Titan battle carnage!  We love the Anime, it's obvious, right?!  How could we not jump at the oppotunity to extract specifics from this great and imaginative anime and fuse them into our Action Vinyls!

San Diego Comic Con is literally an entire calendar year in the making.  Our Goal is to communicate with our customers directly in a very unique, curated, visceral, experential and dynamic way.  By offering a range of offerings in very limited numbers.  We want each release to feel like Christmas morning.  We're infused with your excitement just as much as we believe you can feel our excitement!  The payoff is a great experience, a great communion - watching the joy as Christmas comes 6 months earlier!

The Loyal Subjects BOOTH #4951 - Cutting to the wire!  A lot of work went into bringing 26 high quality exclusives, all very limited numbers, to SDCC this year!  Our biggest year yet!  Our aim is to curate a high value, story telling, high quality, nuanced, affordable, collectible and exclusive experience for the TLS fam!  We chose each exclusive carefully, we limited the production numbers and we think we came up with the best 26 exclusive releases on that Convention floor!  We're going to blow your socks off!

TLS Nation!  We're extremely proud of this new bundle.  It's a limited edition Action Vinyls Power Rangers set exclusive to Amazon, and get this! ---> You get a first look digital HD copy of the 2017 Saban's Power Rangers Movie!  How killer is that!  The inspiration behind the set from TLS' creative; TLS is known for being the Gen 1 guys.  We rewake the spirit of very influential, legacy, steeped, rich pop culture properties.

Street Fighter Action Vinyls are available NOW at participating Walmarts!   One of the best Action Vinyls series to date!  These 3.2" Street Fighting tornados are equipped with 12 points of articulation.

THIS JUST IN!  HOT TOPIC MOTU EXCLUSIVE ON SHELVES NOW!

Some of our friends have been on this journey with TLS since day 1.  We've sold well over a million products worldwide since the Company's start.  We're a unique story.  We've certainly bucked the trend, we're steadfast in making sure we bring a quality experience to our collectors, we pride ourselves on imagination over quantity, quality over price points and we have been a boot strapped ma and pa operation since day 1.

It's been an honor for TLS to have the opportunity to work on DBZ in our Action Vinyls format.  What a great legacy, what great characters, what great stories!  These exclusives are one and done so definitely hang on to them.  In each retailer packout, all things considering these were very low runs.  More so, we packed a lot of awesome in each figure; including killer articulation, interchangeable hands with different grips, all 7 Dragon Balls, a Shenron Build-A-Figure (FREE!), a Power Up base, accessories and collectors cards!

Hello all DBZ/Action Vinyls/TLS faithful!

When the DBZ General Release packs hit circulation, you may notice that the Super Saiyan Vegeta is labelled as a chase.  This is in fact not the case.  The ONLY chase figures in the General Release are the 1/24 Kid Buu and the 1/96 Super Saiyan Goku.  Super Saiyan Vegeta is common in the Walmart exclusive which eliminates it from being a chase in all other sets.  Although still limited edition, more of this particular character exist than a 1/48 edition.
 

Hello DBZ Fans and Collectors!  Another exclusive set is hitting retail.  Hot Topic's Exclusive packout from DBZ is available now!  Very limited in availability and includes THREE NEW CHASE Figures, including; Metallic Krillin (1/96),  Metallic Super Saiyan Vegeta (1/48) and Neon Vegeta Club 28!  A single Gold Super Saiyan Goku with official stamp, plus two prototypes are also hidden in the packout!  This will be collectors first shot at Gohan too!  Shenron Build-A-Figure is also hidden inside the 12 count Power Pak!

If you haven't heard, G.I. Joe Wave 2 is out!  ONLY select retailers stock these beautiful, detailed, articulated, and nuanced Action Vinyls!  Harkens back to the days of old when we suspended reality, got lost in the backyard and created a whole world where Snake Eyes battled the onslaught of Cobra Soldiers!  Wave 2 is packed with a rich arsenal of signature accessories and blasters!  A must have for G.I. Joe fans and fans of the Action Vinyls Universe!  AND they are available at your local Hot Topic now!

The Loyal Subjects is proud to add Walmart to the TLS Retailer family!  Starting this weekend, TLS faithfuls will find The Loyal Subjects Action Vinyls showcased in a designated Collectibles section at 2,353 Walmarts.  TLS is launching Exclusive Walmart characters and colors for Dragon Ball Z, Masters of the Universe and Mighty Morphin Power Rangers “The Movie”.  Here’s what to look for (shows picture).

Booth #4951

Waiting on the door step (T-Minus 4 hours and counting) of another great TLS showing at SDCC!  Here are the updates and schedule (below):