I remember my first G.I. JOE experience. I was in grade school. We went to a little Catholic Elementary school down in Laguna Beach, CA. It's still there. St. Catherine's, St. Nicholas. Sometimes my father would come pick us up after school. When he would, chances were he was swinging us by this store which had $.15 Ice Cream. We would anticipate it. It was heaven. A ritual which helped to define great memories during that period of time in our little lives.